Antoine oversaw the global project for the MAISON KITSUNÉ X JENNIE Babyfox Campaign, covering concept, image direction, production, print layout, and graphic design.

The MAISON KITSUNÉ X JENNIE Babyfox Campaign stands as a statement of presence and style. A moment where star power turns into iconography, and elegance becomes memory; reflecting Antoine’s signature.

Creative Concept and Execution

The MAISON KITSUNÉ X JENNIE Babyfox Campaign embodies the encounter between refined minimalism and star power. From initial image direction to campaign rollout, Antoine directed the visuals and oversaw the complete management of the project at MAISON KITSUNÉ. Each frame captures Jennie’s natural magnetism, elevated by precise lighting and a pared-down aesthetic.

Brand and Editorial Strategy

Antoine defined the creative positioning and orchestrated the sequencing across print, digital, and social assets. Through image direction, production oversight, and communication strategy, the campaign established a cohesive aesthetic that reinforces MAISON KITSUNÉ’s cultural resonance while amplifying Jennie’s global influence.

See it on Maison Kitsuné.