Co-founder of Escalier C, a luxury-focused communications consulting agency, and Lords, an independent fashion magazine conceived as a hybrid visual platform exploring the relationship between underground culture and Asia. Through these ventures, I built strong expertise in image strategy, branded content and international project leadership.
With over a decade of experience, I have collaborated with major luxury and retail groups including Boucheron, Chanel, Le Bon Marché, LVMH, Le Printemps and Sephora, delivering high-impact, strategically driven 360° marketing initiatives. This experience spans brand repositioning, communication, brand strategy and storytelling, from concept development through execution and market rollout.
With a strong understanding of the full marketing and communications value chain within the luxury sector, I approach each project upstream, shaping clear concepts and narratives and translating them into cohesive, high-level creative executions through to their final expression.
A senior-level partner and guardian of artistic direction, I act as both strategist and creative lead, developing image-driven solutions that are precise, culturally relevant and business-aligned, across bespoke digital experiences and premium print environments.
In 2011, at the age of 24, I conceived, produced and directed the complete window display scenography for Le Bon Marché, along with a photographic exhibition celebrating the launch of its new Menswear space.
Following this collaboration, I led the design and global rollout of window display concepts for Lancel over a one-year period. Since 2014, I have overseen communication campaigns, editorial platforms, digital content and graphic identity for Le Printemps department store.
Since 2019, I have contributed to the repositioning of Sephora's private-label brand through the development of distinctive window concepts, extended across in-store activations and social media campaigns.
I was also selected to develop an exclusive art book, digital assets and social media content for Chanel Fine Jewellery, conceived as a tribute to key moments in Coco Chanel's life.
This product-driven expertise led to further collaborations with fine jewellery Houses such as Boucheron and Monaco-based High Jewellery Maison HRH Hind Hariri Jewelry, creating bespoke press and digital tools.
In 2020, I led the launch campaign for 9.81, overseeing branded content development and media strategy.
After several years of independent entrepreneurial activity, I joined the Kitsuné Group in 2022, bringing my experience in image strategy, brand content and creative leadership to a global lifestyle brand. In parallel, I directed multiple artistic campaigns, delivering bold visual concepts and collaborating with contemporary artists, further strengthening the brand's visual identity.