Versatile and creative, I am dedicated to fashion, jewelry, and beauty. My multidisciplinary approach allows me to bring unique visions to life, ensuring that each project, concept, and story is expressed in a tailor-made and artistic manner.
Extensive experience creating branded content and managing innovative projects on an international scale. I am passionate about excellence, high standards, and innovation.
Over the last 10 years, I have had the opportunity to collaborate with major brands such as BOUCHERON, CHANEL, LE BON MARCHÉ, LVMH, LE PRINTEMPS, and SEPHORA, to develop creative, high-stakes and strategic 360° marketing campaigns. In this time, I gained essential experience in product repositioning, communications, brand strategy and storytelling — from idea creation to implementation and public reception.
A deep understanding of the different marketing and communications value chains for luxury brands allows me to visualize the essence of each project, concept, and story in order to create and plan out a custom idea and see it through to its final artistic expression.
As a first-rate interlocutor, keeper of the artistic vision and strategic messenger, it is as a true maestro that I develop ever stronger and more cunning image solutions for both customized digital experiences and the delicate world of print.
In 2011, at just 24 years old, I created, produced and directed all the staging for LE BON MARCHÉ’s window displays as well as a photography exhibition to celebrate the year’s biggest event, the inauguration of their new Menswear space. Through that experience, I created, produced and directed all the staging for LANCEL’s window displays for a year. Since 2014, I have managed all the communication tools, publications, digital content, campaigns, and graphic design for LE PRINTEMPS department store. Beginning in 2019, I have been working on redefining SEPHORA’s own brand through new dynamic window display concepts, in-store promotions and social media campaigns.
I was also fortunate to be chosen to develop the exclusive art book, digital content and social media for the prestigious CHANEL Fine Jewellery collection, which was issued as a tribute to Coco Chanel’s lifetime achievements. It is this extensive product awareness that then led me to work with the fine jewellery brands BOUCHERON and HRH HINDHARIRI JEWELRY on the creation and implementation of customized press kits and digital content.
2021, I am overseeing the launch campaign of the new brand 9.81 for the LVMH Group, a role that includes managing branded content creation and media.
2022, I joined Maison Kitsuné in charge of the global communication.