Over 13 years of experience leading campaigns, visual strategies, and brand transformations for CHANEL, BOUCHERON, LVMH, SEPHORA, LE BON MARCHÉ, and PRINTEMPS across print, retail, and digital.
From 2021 to 2024, Senior Art Director at KITSUNÉ Group, where I shaped the global image across MAISON KITSUNÉ, CAFÉ KITSUNÉ, KITSUNÉ MUSIQUE, DESA KITSUNÉ, and KITSUNÉ Bien-Être.
Art direction
Photography
Film
3D / CGI
Graphics
Motion design
Sound design
Art buying
Talent sourcing
Casting
Scouting
High-end retouching
Video editing
Post-production
Brand collaborations
Social media content creation
VIP / talent curation
Influencer partnerships
Event concept / execution
Strategic planning
Creative consulting
Brand strategy
Positioning
Cultural insights
Trend forecasting
Market Analysis
AI-driven content creation
AI / Tech content consulting
Interactive experiences
Augmented reality
ANDWANDER, BOUCHERON, CAFÉ KITSUNÉ, CASETIFY, CHANEL, DESA KITSUNÉ, EASTPAK, FILA, KITSUNÉ MUSIQUE, K-WAY, LE BON MARCHÉ, LVMH, MAISON KITSUNÉ, PRINTEMPS, and SEPHORA.
ACNE STUDIOS, ALAÏA, AMBUSH, ANN DEMEULEMEESTER, BOUCHERON, CÉLINE, CHANEL, COMME DES GARÇONS, COURRÈGES, GUCCI, HAIDER ACKERMANN, JIMMY CHOO, J.W. ANDERSON, LEMAIRE, LOEWE, LOUIS VUITTON, MARINE SERRE, MIU MIU, OFF-WHITE, RAF SIMONS, RABANNE, ROLEX, SACAI, UNDERCOVER, and VIVIENNE WESTWOOD.
Adesuwa, Ahreum Ahn, Bajowoo (99%IS), Charlotte De Witte, Chu Wong, Dontcallmeadog, Fourth, Fred Stauffer, Gemini, Hyunji Shin, Jennie, Klara Kristin, Madison Headrick, Peggy Gou, Places+Faces, Sunghee Kim, Tontawan, and Wei Daxun.
