Creative Director & Strategist blending French touch with an Asian perspective.

Over 13 years of experience leading campaigns, visual strategies, and brand transformations for CHANEL, BOUCHERON, LVMH, SEPHORA, LE BON MARCHÉ, and PRINTEMPS across print, retail, and digital.

From 2021 to 2024, Senior Art Director at KITSUNÉ Group, where I shaped the global image across MAISON KITSUNÉ, CAFÉ KITSUNÉ, KITSUNÉ MUSIQUE, DESA KITSUNÉ, and KITSUNÉ Bien-Être.

CORE SKILLS
Art direction, creative strategy, brand storytelling, visual Identity, branded content, international campaigns, Asia market insight.

WORK EXPERIENCE
Luxury: CHANEL, BOUCHERON, LVMH, LE BON MARCHÉ.
Fashion & accessories: MAISON KITSUNÉ, K-WAY, FILA, EASTPAK, ANDWANDER.
Beauty & retail: SEPHORA, PRINTEMPS.
Culture & lifestyle: KITSUNÉ MUSIQUE, CAFÉ KITSUNÉ, DESA KITSUNÉ, CASETIFY.

EDITORIAL COLLABORATIONS
ACNE STUDIOS, ALAÏA, AMBUSH, ANN DEMEULEMEESTER, BOUCHERON, CÉLINE, CHANEL, COMME DES GARÇONS, COURRÈGES, GUCCI, HAIDER ACKERMANN, JIMMY CHOO, J.W. ANDERSON, LEMAIRE, LOEWE, LOUIS VUITTON, MARINE SERRE, MIU MIU, OFF-WHITE, RAF SIMONS, RABANNE, ROLEX, SACAI, UNDERCOVER, VIVIENNE WESTWOOD.

CREATIVE COLLABORATIONS
Adesuwa, Ahreum Ahn, Bajowoo (99%IS), Charlotte De Witte, Chu Wong, Dontcallmeadog, Fourth, Fred Stauffer, Gemini, Hyunji Shin, Jennie, Klara Kristin, Madison Headrick, Peggy Gou, Places+Faces, Sunghee Kim, Tontawan, and Wei Daxun.