Extensive experience creating branded content and managing innovative projects on an international scale. Passionate about excellence, high standards, and innovation, with a proven ability to deliver impactful results.

Over the last 13 years, I have collaborated with major brands such as BOUCHERON, CHANEL, LE BON MARCHÉ, KITSUNÉ GROUP, LANCEL, LVMH, LE PRINTEMPS, and SEPHORA, developing creative and strategic 360° marketing campaigns. This journey has provided me with invaluable expertise in product repositioning, communications, brand strategy, and storytelling — from concept creation to implementation and public reception.

Deep knowledge of the Chinese, Japanese, Korean, and Thai markets, I specialize in social media-driven strategies and agile, high-impact production.