Inspired by Seoul’s night lights and contemporary Korean references, the LOUIS VUITTON Special Editorial for LORDS “GANGNAM” embodies refined clarity and pared-down style.

Guided by precise light and a fluid narrative, the collection reveals its contemporary edge, brought to life by the magnetic presence of Ahreum Ahn and Dontcallmeadog.

BRAND CONTENT, PRODUCTION, COMMUNICATION, STRATEGY

Image Direction and Photography: Antoine Blum, Styling: Samia Giobellina, Talents: Ahreum Ahn and Dontcallmeadog, Location: Seoul