For the launch of MAISON KITSUNÉ’S first handbag, we created a visual statement as bold as the woman carrying it.

Charlotte De Witte, electronic music’s reigning queen, brings her powerful presence to this milestone campaign. Our approach marries minimalist elegance with techno energy. Each frame capturing how the Edie bag’s clean lines and signature fox embody both classic sophistication and contemporary edge.

BRAND CONTENT, PRODUCTION, COMMUNICATION, STRATEGY

Image Direction: Antoine Blum, Photography: Stanislas Motz-Neidhart, Styling: Berenger Pelc, Talent: Charlotte De Witte, Location: Paris