For this iconic collaboration, we embraced pure sophistication to celebrate star power.

Jennie, the BLACKPINK phenomenon, commands every frame with natural magnetism. Our approach of refined minimalism and masterful lighting amplifies the collection’s essence, letting her effortless elegance take center stage. A perfect harmony of star presence and timeless style.

BRAND CONTENT, PRODUCTION, COMMUNICATION, STRATEGY

Image Direction: Antoine Blum, Photography: Jongha Park, Styling: Laurine Song, Talent: Jennie, Location: Seoul