CHANEL Flying Cloud High Jewelry Book by Antoine Blum documents the high‑jewelry collection inspired by the Riviera light.

Antoine oversaw the concept, photography, art direction, print layout and graphical design.

The CHANEL Flying Cloud High Jewelry Book explores nautical motifs: ropes, anchors, pearls, sapphires translating them into campaign visuals and editorial layouts.

Creative Concept and Execution

The CHANEL Flying Cloud High Jewelry Book captures the trajectory of CHANEL’s high‑jewelry campaign; from Roquebrune‑Cap‑Martin scouting to post‑production, showcasing the seamless integration of art direction and photographic storytelling.

Brand and Editorial Strategy

Antoine shaped the brand positioning, layout sequencing and motion design strategy across print, social and editorial content, ensuring cohesive aesthetic that reinforces heritage and modernity.

For portfolio requests or brand inquiries, please contact Antoine Blum – Creative Director and Photographer: bureau@antoineblum.com.
Explore more projects by Antoine Blum.